2018 ICCE Webinar Series 3 of 4

Description

The VOI is Greater than the ROI of Membership

1 Webinar: $39
4 Part Series: $100


We are offering you a new webinar series from industry expert Cathi Hight to show you the most relevant and impactful information for your chamber.

This series will consist of 4 separate sessions, each session relates and builds off the previous session, but they are also designed to be very useful as stand-alone sessions as well if you cannot make it to them all.

These sessions are 1-hour each and will include many recent examples and lessons from the chamber and other related industries.

SESSION DESCRIPTION

The VOI of Membership is Greater than the ROI

• Are more and more members questioning the ROI of membership?

• What’s a “value proposition” and why do I need more one?

• How can we communicate the value of membership better?

 
Members who ask about ROI don’t see the value of their membership.  Members who love you talk about VOI, not ROI. Return On Investment focuses on the same or higher amount of $$ invested. Although you can’t always deliver a return on $$, you have delivered on the Value of I___, where I means more than Investment.  Explore the power of VOI and how to change the way you communicate the value of membership.

In this webinar, you will:

• Discover the power of VOI and why it means more than ROI ever will.

• Identify the top 12 VOI benefits you deliver to members and your community.

• Explore how to develop a VOI campaign to recruit and retain more members.